Bank of The West
We wanted to celebrate the modern west, the spirit of optimism and the hard-working entrepreneurialism of the bank’s customers. In this context, the west is more than a place that’s thousands of miles away from the big banks in the east — it’s also a mentality that’s as far away from Wall Street as it gets.
- Agency: Heat
- Creative Directors:
Mark Lawson/Jeff Guenther - Creatives:
James Duffy/Tofer Moran
Nichole Geddes




