Experiential
California Academy of Sciences
// Extreme Mammals
To announce the arrival of the new Extreme Mammals exhibit, we had a giant packing crate built and taken for a tour of the city on a flatbed. The crate was accompanied by CAS staff and included one staff member inside the crate to pound on its walls and scare passersby—it was a hit.

Bare Escentuals
// Quickie Wagon
With a lower budget than the competition, we knew we needed to reach the beauty customer in unexpected places, and provide hands-on brand experiences.
We developed a destination microsite and mobile experience for the campaign, leveraging social to spread the word and drive new users back to the site.
- Total Submissions: 201,789
- Total Registrations: 43,931
- Average submissions per entrant: 4.6
- FB fans increased from 52K to 125K