Experiential

California Academy of Sciences

// Extreme Mammals

To announce the arrival of the new Extreme Mammals exhibit, we had a giant packing crate built and taken for a tour of the city on a flatbed. The crate was accompanied by CAS staff and included one staff member inside the crate to pound on its walls and scare passersby—it was a hit.

Extreme Mammals
Bare Escentuals

// Quickie Wagon

With a lower budget than the competition, we knew we needed to reach the beauty customer in unexpected places, and provide hands-on brand experiences.

We developed a destination microsite and mobile experience for the campaign, leveraging social to spread the word and drive new users back to the site.

  • Total Submissions: 201,789
  • Total Registrations: 43,931
  • Average submissions per entrant: 4.6
  • FB fans increased from 52K to 125K